CEO, SAP
"With the introduction of guidelines for the ethical use of artificial intelligence, SAP has taken important steps to give everyone a level playing field for participating in the digital economy. We want to develop an environment for our customers, partners and employees where the intelligent enterprise is delivered responsibly, transparently and fairly. We are proud to be a signatory of the GSMA’s Digital Declaration whose principles perfectly outline the digital future we are so very passionate about."
SAP stands for Systems, Applications, and Products in Data Processing (Anwendungen und Produkte in der Datenverarbeitung in German). SAP was founded in 1972 in Walldorf, Germany and now has offices around the world. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. A top cloud company with 200 million users worldwide, SAP helps businesses of all sizes and in all industries to operate profitably, adapt continuously, and achieve their purpose.